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The Worst Pitch EVER?!? (discuss)
“This is the basic video which is awful, it’s the one everyone makes and no-one will watch it, I don’t recommend it” This isn't me, both...
Mar 213 min read


Marketing Tips for Small Businesses #5 Planning Your Life
Remember to get those behind the scenes moments. (photo Mary Walker) In this final tip of this series I thought I’d look at planning. To...
Mar 141 min read


Marketing Tips for Small Businesses #4 Working With Other Businesses
When you’re part of town or community you are drawing from a limited number of potential customers. You can’t just rely on footfall or...
Mar 71 min read


Marketing Tips for Small Businesses #3 Building Communities
Astley Hall hosted a dance performance based on the Hall's history for visitors. A lot of people’s approaches to business is low...
Feb 281 min read


Marketing Tips for Small Businesses #2
Sometimes revealing what's behind the scenes that can show your businesses personality. The theme this week is consistency. Create a mind...
Feb 71 min read


Marketing Tips for Small Businesses #1
It’s a quiet time of year, many businesses struggle. For those that haven’t been going long it could be crunch time when the credit...
Jan 172 min read


Photography at Gigs for beginners
Took some unofficial pics at a friend’s gig recently and had a blast but it wasn’t as straight forward as you’d think. So thought I’d...
Feb 24, 20242 min read


Video Tips for Marketeers #20 Script Formatting and Camera Language
We’re getting a bit advanced now but it’s good to know this stuff as it can save a lot of time. Plus this is the last one in the series...
Dec 1, 20234 min read


Filming Community Dance Projects, Rebalancing Society.
Gracef**l Collective “Kick Off” This summer I was commissioned to document the dance company ‘Gracefool Collective’ as they created “Kick...
Nov 7, 20234 min read


Video Tips for Marketeers #19 Understanding Your Audience and Video Treatments
Know Your Audience Ask most clients ‘who is this content aimed at?” and the answer will be “everyone”. This is poor marketing. If you try...
Nov 4, 20232 min read


Video Tips For Marketeers #18 Film Set Health and Safety Part 2
Who is liable/ responsible If you read last weeks blog you know this, the answer is everyone. The default person for legal issues is the...
Oct 27, 20232 min read


Video Tips For Marketeers #17 Film Set Health and Safety Part 1
What Are My Responsibilities? It’s very easy to take risks when filming. People become focussed on a shot, time is running out, the...
Oct 20, 20233 min read


Video Tips For Marketeers #16 Who Owns My Work?
Children kabuki theater in Nagahama (warrior Kumagai, 12 y.o.). Credit and CC licence at end of article. Getting copyright for your work...
Oct 13, 20232 min read


Video Tips For Marketeers #15 Can I Use Music and Film/TV Clips?
#campaign #video #opinion #filmmaking #marketing #streetfilming #streetphotography #digitalmarketing (Me trying to work out if the...
Oct 6, 20235 min read


Video Tips For Marketeers #14 Do I Have To Consider Both Sides Of A Story?
This is aimed at anyone working for a politically active organisation but worth knowing. Even supermarkets sometimes diss the...
Sep 29, 20233 min read


Video Tips For Marketeers #13 Legal Stuff Part 1 Filming People
In the UK, generally speaking, you are allowed to film in a public place without permission, including the people in that location. You...
Sep 22, 20235 min read


Video Tips For Marketeers #12 File Management
I know it sounds really boring and frankly, it is but get it wrong and you could literally lose everything you’ve edited and filmed so...
Sep 15, 20233 min read


Video Tips for Marketeers #11 Editing Part 1
Like any skill, editing has some basic rules which help us to understand what the filmmaker and editor wants to say. Take some time to...
Sep 11, 20232 min read


Video Tips For Marketeers #10 Filming Technique
What Different Filming Techniques Are There? When constructing a video sequence, especially for documentary, it is important to imagine...
Aug 18, 20233 min read


Video Tips for Marketeers #9 Interview Techniques
How Do You Interview Someone Well? Interviewing someone is a very personal skill, one that requires good communication skills and...
Aug 11, 20234 min read
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